Under Armour is celebrating Steph Curry’s Playoffs in one of the most unique ad campaigns we’ve seen this year. The Baltimore brand with unveil a three-second advertisement for every three pointer that Steph will make during the postseason, which should amount to a figure between 100-150 based on his per-game averages and our prediction of the Warriors winning the title in just 22 games. Catch the first crop of the Curry ads below and stay tuned for Under Armour to unleash more mini-clips as Steph shoots himself to a repeat title.

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