Under Armour has signed a multi-year deal with the University of California-Berkley as reported by ESPN’s Darren Rovell. The deal will begin with the 2017-18 season.
The new partnership spans 10 years and is detailed to be worth $86 million in cash and products. This also includes a $3 million signing bonus. What’s more, $3.5 million in cash per year alongside an average annual product allowance of $4.76 million.
The bigger story here, though, is that the Cal Bears were previously a Nike school.
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