Under Armour is Rising, but Nike Still Owns the Online Game

If you ever find yourself at a local gym or high school basketball game, odds are you’re seeing a lot more Under Armour shoes on the court than say two years ago. The reason for that of course is Stephen Curry. The toast of the NBA is reportedly worth upwards of $14 billion to UA and is making his mark felt on the game and the market.

While Curry’s been filling up the stat sheet on floor and in the bank for UA, another basketball player you may have heard of is still outscoring them all.

Continue reading Under Armour is Rising, but Nike Still Owns the Online Game at Nice Kicks.

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