With the Playoffs starting tomorrow, April 16th, the NBA has recently announced it will begin allowing one corporate logo on jerseys starting in the 2017-18 season — the first major U.S. sport league to approve placing ads on regular game-day jerseys.
All 30 teams in the league can now start pitching to companies on buying a 2.5-inch-by-2.5-inch space, which will consists of a three-year pilot program — 2017 – 2019.
With Nike scheduled to be the official league uniform brand starting in 2017 as well, (it’s currently under adidas), NBA commissioner Adam Silver interestingly stated that the Charlotte Hornets will likely sport the Jordan Brand logo instead of the Swoosh, since the team is essentially owned by Michael Jordan.
This program is projected to generate about $120 million a year, as it’ll let companies to directly connect with their consumers. It’s important to note that jerseys sold to fans will not include the corporate logo(s), although teams will have an option of selling logo-enhanced jerseys.
**Enjoy the gallery above of mockup jersey ad ideas by a few fans**
The post The NBA Announces It Will Allow Advertising On Jerseys appeared first on KicksOnFire.com.
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