As one of contemporary sporting history’s most notable events, April 13 marked Kobe Bryant’s last ever professional basketball game. Having walked away with an astonishing 60-point performance, the commemorative “Mamba Day” graphic is reported as being NIKEiD’s most successful launch ever with a 100% sell-through rate. “Mamba Day” was also hugely successful across the global social media sphere, with over 2 million users of the #MambaDay hashtag , as well as notable price hikes in the recently released Nike Kobe 11 FTB “Black Mamba” resale market. Thanks to Nike’s undeniable support, Kobe’s last game and subsequent retirement will forever be remembered.

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