words & interview // Nick DePaula:
All-Star Weekend has become an expected celebration every February, not just for the game’s biggest names to show off their explosive talents, but also for the footwear companies looking to launch new statement level products and themed collections at the league’s annual showcase event.
Typically, that means signature stars like Stephen Curry, LeBron James and Kobe Bryant will all debut sneakers with special backstories and detailing inspired by the game’s host city.
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