Aligning itself with one of the most influential artists in music today, Reebok has announced a creative partnership with rap superstar, Future.

The Atlanta native, who became the fastest artist to earn three No. 1 albums in the past 50 years earlier this year, is known for his innovative sound and unique sense of style.

Future kicked off the pact on his Snapchat and Instagram channels earlier this week, previewing the “Overbranded” Insta Pump Fury set to launch Fall 2016. Not a coincidental selection, the silhouette is one of Reebok’s benchmarks for innovation, a theme you can expect to continue throughout the partnership.

Stay on the look out for new work they going to be releasing together. 

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