Mamba Day was a monumental day for sports, social media, and sports outfitter Nike. As the Black Mamba walked off into the sunset with a mind-boggling 60-point performance, the numbers off the court were equally impressive; Nike confirms a complete 100% sell-through of the Kobe 11 “Mamba Day” iD shoe, becoming the most successful launch on the platform. In addition, the Mamba Day numbers on Twitter and other social channels were ground-breaking, with 2.87 milion uses of #MambaDay, 45 million views of “The Conductor” on YouTube, and over 400,000 Mamba Day Generator posters created by fans.

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