In 2015, @alphaindustries exploded onto the international streetwear scene, when pop-culture icons Kanye West and Travis Scott chose the iconic MA-1 flight jacket from Alpha Industries to create customised merchandise for their fashion and music tours (The Yeezus- and Rodeo tour). Since 1959, the iconic brand had its humble roots deeply entrenched in military gear, but over the past few years, it has evolved into a global icon of must-have streetwear. It all began with founder Samuel Gelber – who in October 1959 enlisted the help of businessman Herman “Breezy” Win to help get his new company, which was aimed at manufacturing outerwear for the U.S. Department of Defense, off the ground. Alpha Industries became well-known for its quality and durability, as well as its authentic street look, and has since been seen rocked by celebrities like Drake, Rihanna, Pharrell Williams and Beyonce. The MA-1 flight jacket is coming soon and will be available to shop online and in-store at selected @sportscenesa stores: Mall of Africa, Sandton, The Scene Greenacres, The Scene Promenade, and Canal Walk. Keep an eye on our page for more updates!
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