Nike’s latest ad could possibly be one of the most powerful ones they’ve ever released. Centered around equality and opportunity, the message could not have been released at a better time. Set to air tonight during the Grammy’s, Nike looks to send a powerful message regarding opportunity and discrimination.

Top Nike athletes/entertainers such as LeBron James, Serena Williams, Michael B. Jordan, and Alicia Keys make a cameo and speak their mind on the issue at hand. Check out the ad above as well as behind-the-scenes commentary from the athletes/entertainers in the ad.

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