Adidas Sales Boost 31 Percent in First Quarter

What a wild ride the past two years have been for Adidas.

Two years ago, Adidas posted stagnant quarterly sales in North America. Yesterday, the German sportswear company, posted a 31 percent jump in the brand’s first-quarter sales.

Portland-based Mark King, who took over as head of the Adidas North America in mid-2014 said the company is bringing back the cool, and he isn’t referring to the Adidas Climacool either.

Continue reading Adidas Sales Boost 31 Percent in First Quarter at Nice Kicks.

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