What a wild ride the past two years have been for Adidas.
Two years ago, Adidas posted stagnant quarterly sales in North America. Yesterday, the German sportswear company, posted a 31 percent jump in the brand’s first-quarter sales.
Portland-based Mark King, who took over as head of the Adidas North America in mid-2014 said the company is bringing back the cool, and he isn’t referring to the Adidas Climacool either.
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