Inspired by old-school video games and the start of the MLB playoffs, adidas has created the first-ever launch of a baseball cleat within a video game, and partnered with Snapchat to create a game for baseball and video game fans.
To unveil the special-edition, video game-inspired 8-BIT collection for the MLB Playoffs, adidas Baseball is debuting the cleats via MLB: The Show. To further bring 8-BIT cleats to life within the gaming world, adidas Baseball launches the Snapchat game “BASEBALL’S NEXT LEVEL”, produced with AvatarLabs and inspired by the new adidas Baseball 8-BIT collection, featuring adizero and IconV cleats. The game features adidas MLB icons: Aaron Judge, Carlos Carrera, Alex Bregman, Justin Turner and Kiké Hernandez, and invites players to pick their favorite 8-BIT cleat and MLB icon to participate in a home run-derby challenge.
This is the first time consumers will be able to purchase retail within a Snapchat game.
Cleats are available online at www.adidas.com for $130.00.
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